Your brand, part of the perfect day.

The Backcountry Invitational is what happens when everything aligns — the powder, the send, the crew, the vibe — and the brands that are there become inseparable from that feeling.

Our community doesn't just watch. They ride, they travel, and they buy from the brands that share their obsession.

If your brand belongs in our perfect day, we'd love for you to be part of the story.

Let's chat

UNTOUCHED LINES · HAND-SHAPED FEATURES · POWDER · BLUE BIRD SKIES · BY RIDERS FOR RIDERS · SWITZERLAND · ARGENTINA · NEW ZEALAND · AND BEYOND ·

What is the Backcountry Invitational?

It's a competition, yes. But not like any other.

The perfect powder day with your homies taken to the next level.

Untouched powder, hand-shaped features, the world's best riders, and one perfect day to send it. No pressure. No panels. No politics.

At the end of the day, the riders vote. The best run wins. Simple as that.

Six editions in, the perfect day is going worldwide. Four destinations, three continents, and the world's best riders waiting for the call. When it comes, they send it like nowhere else.

Arianna Tricomi put it simply: “Best competition in the world’’. Downdays called it ‘‘Europe's, and maybe the world's, premiere backcountry freestyle event’’.

That's what your brand gets to be part of.

8M+

views on socials in 2025

18.3%

engagement rate

1000+

media outlets worldwide, including CNN, Sky, SRF and El País

80+

TV & OTT broadcast partners, including Rakuten, CNBC, RTS and Samsung TV Plus

1.3B

media impressions per stop through our distribution network (Quattro Media)

The perfect day doesn't happen in just one place

We've chased it through the Swiss Alps, across Patagonia until the end of the world, and into the Southern Alps of New Zealand. We're still looking.

Jordane Legal

“The Backcountry Invitational represents the very best of backcountry skiing. As a rider, you simply can’t dream of anything better.”
Markus Eder

‘‘The last weekend was crazy! It was simply incredible! The snow conditions, the course, the atmosphere throughout’’
‘‘I think it was a great day and really important for skiing!’’
Tanner Hall

‘‘So impressed to see such an event on the European scene.’’
Downdays

‘‘Europe's, and maybe the world's, premiere backcountry freestyle event’’
Craig Murray

"The 'Jam' format is unique! The organisation have huge respect for the riders and great communication skills. They actually involve athletes in the decisions.’’
Arianna Tricomi

‘‘Best competition in the world, the freeski scene needs more of this, thank you so much!’’
Alex Hackel

‘‘This event is so special... I can't wait to take part in more competitions like this.’’
Kendall Goodman

‘‘The Backcountry Invitational is exactly the kind of event we've always dreamed of as athletes. It allows us to push the limits in a way no other contest does."
Sebi Mall

‘‘The BCI is just like a session with your friends, a place where progress and honest skiing meet. Judged by riders, organized for riders and also a stage for the next generation in skiing“
Tiemo Rolshoven

‘‘I'm still overwhelmed by the emotions and sensations I experienced taking part in what still feels like a daydream. You really know how to organise an event!’’
Jess Hotter

“Stoked to see a competition like this coming all the way down to New Zealand!”
Newschoolers

‘‘The Backcountry Invitational = the event of the year?’’
Alex Williams

‘‘Best event ever. A skier's dream competition and with great organisation!’’
Tobias Sieder

‘‘It was amazing. Definitely the best competition I've ever done.’’

WHY YOUR BRAND BELONGS HERE

Some brands don’t just sponsor events. They become part of the story.

Your product lives in this world. Every rider dreams of a day like this — and your community is already here, watching, sharing, buying.

The Backcountry Invitational puts your brand exactly where it belongs — not as a logo on a banner, but woven into the content your audience shares, saves and comes back to. Something they want to be part of.

Your feature. Your athlete. Your award. Your reel.

When the biggest send of the day happens on your kicker, your brand is in every frame of every highlight, every repost, every media pickup — worldwide, for weeks. That's not exposure. That's endorsement, from riders this community already follows and trusts.

PARTNERSHIP TIERS

Official Supplier

No Cash VIK only (value in kind) · operational use required

Tags
Limited content usage licence

Co-Partner

Everything in Official Supplier, plus

Mentions
Logo placements
On-site activation
Behind-the-scenes
Contests
Brand storytelling
Product integration
Collabs
VIP invitations

Main Partner

Everything in Co-Partner, plus

Feature naming
Sponsored awards
Athlete content
Broadcast integration

Presenting Partner

Everything in Main Partner, plus

Brand in event name
Seat in management group
Shapes venue & format
Branded course features
Broadcast guest slot
Full content usage licence

Presenting Partner

Full co-ownership of one stop. Your brand in the event name at that destination — and a seat at the table. Presenting Partners join the management group, shaping the event alongside our team: the venue, the format, the activations, the athlete experience. This is the model The North Face chose for Nendaz. That's why their tent, their rail, their kicker and their logo are in every frame of content from that day.

Main Partner & Co-Partner

Ongoing presence across our content and our community, at one or more stops. Partnership scales with your ambition. For brands that want meaningful presence without full event ownership.

Official Supplier

No cash, real value. You supply what we actually use; we tag you and license our content back. The entry point for brands and businesses not yet ready to invest, but ready to be part of it.

One brand per category.
Per event.

Every partnership is built around your goals and needs. We lock one brand per category, per event. When The North Face confirmed Nendaz, the clothing category at that stop was locked — no competitor can touch it. Once your category is taken at a stop, it's gone.

We're selecting partners for the 2026–27 season.

One brand per category. First to confirm, first to lock.

Carmen Bont

Backcountry Invitational
Head of Comms

The North Face

Never Stop Exploring

Some quests never end. The North Face has been chasing the next mountain, the next challenge, the next perfect day longer than most brands have existed.

We never stop exploring on the quest for the perfect day. Some partnerships don't need explaining.

The North Face is the presenting sponsor of the Nendaz Backcountry Invitational. The original stop. Where it all began.