Most sponsorships buy you a logo on a banner.
This one makes you part of the best day of the season.

The Backcountry Invitational is a perfect day in the mountains from a rider's point of view — and the brands that are part of it become inseparable from that feeling. The moment everything aligns: the powder, the send, the vibe, the crew…

Our community doesn't just watch. They ride, they travel, and they buy from the brands that share their obsession.

If your brand resonates with our perfect day, we'd love for you to be part of the story.

UNTOUCHED LINES · HAND-SHAPED FEATURES · POWDER · BLUE BIRD SKIES · BY RIDERS FOR RIDERS · SWITZERLAND · ARGENTINA · NEW ZEALAND · AND BEYOND ·

What is the Backcountry Invitational?

It's a competition, yes. But not like any other.

The perfect powder day with your homies taken to the next level.

Untouched powder, hand-shaped features, the world's best riders, and one perfect day to send it. No pressure. No panels. No politics.

At the end of the day, the riders vote. The best run wins. Simple as that.

Six editions in, the perfect day is going worldwide. Four destinations, three continents, and the world's best riders waiting for the call. When it comes, they send it like nowhere else — in what they've called ‘‘a daydream’’.

That's what your brand gets to be part of.

8M+

views on socials in 2025

18.3%

engagement rate

1000+

media outlets worldwide, including CNN, Sky, SRF and El País

80+

TV & OTT broadcast partners, including Rakuten, CNBC, RTS and Samsung TV Plus

1.3B

media impressions per stop through our distribution network (Quattro Media)

The perfect day doesn't happen in just one place

We've chased it through the Swiss Alps, across Patagonia until the end of the world, and into the Southern Alps of New Zealand. We're still looking.

Jordane Legal

“The Backcountry Invitational represents the very best of backcountry skiing. As a rider, you simply can’t dream of anything better.”
Markus Eder

‘‘The last weekend was crazy! It was simply incredible! The snow conditions, the course, the atmosphere throughout’’
‘‘I think it was a great day and really important for skiing!’’
Tanner Hall

‘‘So impressed to see such an event on the European scene.’’
Newschoolers

‘‘The Backcountry Invitational = the event of the year?’’
Craig Murray

"The organisation have huge respect for the riders and great communication skills. They actually involve athletes in the decisions. The 'Jam' format is unique — multiple runs mean you can really show your best riding and walk away with something you're proud of."
Arianna Tricomi

‘’Best competition in the world, the freeski scene needs more of this, thank you so much!’’
Alex Hackel

‘’This event is so special... I can't wait to take part in more competitions like this.’’
Sebi Mall

‘‘The BCI is just like a session with your friends, a place where progress and honest skiing meet. Judged by riders, organized for riders and also a stage for the next generation in skiing“
Kendall Goodman

"The Backcountry Invitational is exactly the kind of event we've always dreamed of as athletes. It allows us to push the limits in a way no other contest does."
Tiemo Rolshoven

‘’I'm still overwhelmed by the emotions and sensations I experienced taking part in what still feels like a daydream. You really know how to organise an event!’’
Downdays

‘’The Nendaz Backcountry Invitational was a legendary competition’’
Alex Williams

‘’Best event ever. A skier's dream competition and with great organisation!’’
Tobias Sieder

‘‘It was amazing. Definitely the best competition I've ever done.’’
Jess Hotter

“Stoked to see a competition like this coming all the way down to New Zealand!”

WHY YOUR BRAND BELONGS HERE

Some brands don’t just sponsor events. They become part of the story.

Your product lives in this world. Your riders compete in it. Your community is already here — watching, sharing, buying.

The Backcountry Invitational puts your brand exactly where it belongs — not as a logo on a banner, but woven into the content your audience shares, saves and comes back to. Something they want to be part of.

Your feature. Your athlete. Your award. Your reel.

When the biggest send of the day happens on your kicker, your brand is in every frame of every highlight, every repost, every media pickup — worldwide, for weeks. That's not exposure. That's endorsement, from riders this community already follows and trusts.

PARTNERSHIP TIERS

Tour Partner

Global presence across every stop. Your brand alongside the event name worldwide, with the deepest integration across content, broadcast, athlete activations and media distribution. For brands ready to own a category on a world stage.

Presenting Partner

Full ownership of one stop. Your brand in the event name at that location, plus on-site takeover, athlete access, broadcast integration and full content rights. This is the model The North Face chose for Nendaz — which is why their tent, their rail, their kicker and their logo are in every frame of content from that day.

Co-Partner

A targeted activation built around your product — feature naming, sponsored awards, athlete content, product integration, at one or more stops. For brands that want meaningful presence without full event ownership.

One brand per category. Per event.

Every partnership is built around your goals and needs. We lock one brand per category, per event. When The North Face confirmed Nendaz, the clothing category at that stop was locked — no competitor can touch it. Once your category is taken at a stop, it's gone.

We're selecting partners for the 2026–27 season.

One brand per category. First to confirm, first to lock.

Let's chat

The North Face

Never Stop Exploring

Some quests never end. The North Face has been chasing the next mountain, the next challenge, the next perfect day longer than most brands have existed.

We never stop exploring on the quest for the perfect day. Some partnerships don't need explaining.

The North Face is the presenting sponsor of the Nendaz Backcountry Invitational. The original stop. Where it all began.