Some brands don't just sponsor events. They become part of the story.
The Backcountry Invitational is a perfect day in the mountains from a rider's point of view — and the brands that are part of it become inseparable from that feeling. The moment everything aligns: the powder, the send, the vibe, the crew…
Our community doesn't just watch. They ride, they travel, and they buy from the brands that share their obsession.
If your brand resonates with our perfect day, we'd love to you to be part of the story.
The North Face
Never Stop Exploring
Some quests never end. The North Face has been chasing the next mountain, the next challenge, the next perfect day longer than most brands have existed.
We never stop exploring on the quest for the perfect day. Some partnerships don't need explaining.
The North Face is the title sponsor of the Nendaz Backcountry Invitational. The original stop. Where it all began.
Shaping the perfect day with us
